Gift Card Trends in the United States: 2015 in Review” report
to their offering.
The research report, Retail Gift Card Trends in the United States: 2015
in Review, documents the dollars loaded in 2015 onto closed-loop prepaid
cards or prepaid account access devices issued by retailers. The
double-digit gift card load growth in 2014 was not sustained as
retailers focused on convincing shoppers to favor merchandise with
discounts and sales.
The new report includes distribution information along with load
information for retailer-issued cards. All the charts and tables in this
report represent the average reported percentage of total loads, whether
the cards were issued for direct-from-consumer loads or as incentives or
other business-to-business purposes.
“Closed-loop gift cards continue to be popular for retailers and their
customers, but retailers have steered customers toward buying goods,”
said Ben Jackson, the Director Prepaid Advisory Service and author of
the report. “Despite downward pressure in 2015, the closed-loop gift
card market has opportunities to rebound as retailers learn new ways to
make use of their branded currencies.”
Highlights of the report include:
The closed-loop, In-Store gift segment declined in 2015 after seeing
near double-digit growth through 2014.
Issuers reported growth in the Employee and Partner Incentives
segment, since that was the only retailer-issued segment that saw
growth in 2015.
Loads in the Consumer Incentives segment declined in 2015 as the
emphasis seemed to shift in the incentives market.
This report also includes information on the distribution channels
used by issuers. Retailers continue to see steady load volumes through
card malls, business-to-business, and their own websites.
Reported virtual card load volumes continue to take an increased share
of the total dollars loaded onto closed-loop, retailer-issued cards.
Reloads as a percentage of total volume remain above 10%.
Key Topics Covered:
1. Executive Summary
3. In-Store Gift Card Loads Fell in 2015
4. Loads in the Winter Holiday Season Declined
5. Store Credit (Returns) Loads
6. Business Time and Expense Category
7. Business Time and Expense Category: Employee and Partner Incentives
8. Business Time and Expense Category: Consumer Incentives
9. Distribution Channels
10. Form Factors: Plastic, Virtual, and Mobile Cards Vie for Attention
11. Card Life: Is It Better for Cards to Have a Long or Short Life?
12. Reloads Remain an Important Customer Engagement Tool
13. Average Card Loads Fell in the Past Year
14. Conclusion: What to Make of the Numbers
For more information about this report visit http://www.researchandmarkets.com/research/mnjlx3/retail_gift_card
Gift Cards Market Intelligence, Innovation, Strategy, and Future Growth
Dynamics – Market Size and Forecast (2011-2020)