Dan Miller of Opus Research: The Customer Engagement Model is Becoming a Conversation

Conversations eat apps’ lunch.  Twilio founder and CEO Jeff Lawson made this statement. It happened at the company’s annual user conference, Signal.  The statement stayed with me for a while. A few other remarks from his talk stuck with me too. And eventually led to an article I wrote. It served as part of a thought leadership series the company is currently featuring. It focuses on how more of our interactions with companies seem conversational in nature. And those conversations shape the path of our customer relationships. […]

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Southwest's premium business card is offering a record-high welcome bonus of up to 100,000 points, but it won't last long

  If you fly Southwest and you’re a freelancer or small-business owner, this increased sign-up bonus is worth a look. The Southwest Rapid Rewards Performance Business Credit Card is offering up to 100,000 Southwest points: 70,000 points after you spend $5,000 in the first three months, and another 30,000 points after you spend $25,000 in the first six months. Not only will this bonus help you book several award flights, but the bonus can also help you earn the airline’s Companion Pass benefit. The Companion Pass lets […]

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In The News: Job and Industry Growth Reported But Businesses Brace for Downturn

This week’s roundup starts with great job numbers and goes on to report on different aspects of the workforce. This includes the four growth industries 99designs has identified in its annual report as well as how small businesses are preparing for a possible economic downturn. The good news is January managed to create 291,000 jobs, with small businesses contributing 94,000 of those jobs. For their part, franchises chimed in with an impressive 45,100 jobs of their own. However, 90% of small business owners say they are preparing […]

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New Fiverr Logo Maker Gives Freelance Designers the Power of AI

Fiverr, the online marketplace for freelance services, has announced the launch of a new service known as Logo Maker. Logo Maker harnesses the power of AI and instantly matches businesses handmade logos made by Fiverr designers. New Fiverr Logo Maker The new Fiverr Logo Maker combines the power of artificial intelligence with the best of human design skills. So it streamlines the process involved with logo creation. Freelancers and other small businesses can find personalized, customized and original, handmade logos created by Fiverr sellers. Sellers on the […]

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I've been using these 3 products to pay taxes since I became self-employed, and the process couldn't be easier

  Self-employment is like running a business. You’re in charge of everything, which includes balancing the books and paying your own taxes. If you don’t pay your estimated quarterly taxes correctly, you could get hit with a huge penalty from the IRS. Getting set up with a business checking account, business credit card, and accounting software completely changed the way I do business, and I honestly wish I would have done it sooner. See Business Insider’s list of the best small-business credit cards » During my first […]

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4 Core Reasons Why You Need User Onboarding for Your Digital Product

User onboarding is the process of guiding new users to easily and quickly find value in your product. Think of it as a small welcome bridge between acquiring new users and turning them into happy loyal ones. In essence, it is the first point of contact once a user signs up and so, it makes a huge difference in making a strong first impression. You see, most users today have short attention spans and little-to-no patience. They would promptly lose interest if your product is confusing or […]

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1 in 3 Job Candidates Uncomfortable Talking About Their Personal Life

Interviewing candidates for a job is never an easy task. Businesses not only have to make the candidates comfortable but also keep questions and the conversation appropriate. However, that is not happening as it should be. According to a recent survey from JDP, one in three respondents accepted to have been asked about their personal relationships, making them uncomfortable. As a small business owner, you must have been hiring people to scale up your business operations. And being aware of things that can make the train of […]

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