How to Use the Tremendous Bowl to Market Your Organization – Not!

Super Bowl Trademark Rules: The 1 Big Rule for Super Bowl Advertising -- Don't Ever Call It the Super Bowl!

We&#8217re times away from Tremendous Bowl LII (that&#8217s 52). It&#8217s the Philadelphia Eagles vs. the New England Patriots.

It&#8217s the promotion working day of the calendar year, far too. Some could possibly say, it&#8217s the Super Bowl of advertising.

You may be considering of working a particular advertising for your modest business that ties in with the match. Possibly you&#8217re in the vicinity of just one of the groups in the video game or the activity by itself (this calendar year, in Minneapolis). Possibly your enterprise is athletics-themed &#8212 like a bar,cafe, or a collectibles shop &#8212 or possibly you just like the game. And possibly you know the electrical power this a person recreation has as far as marketing ability goes.

For the sake of your little business enterprise&#8217s future, regardless of what you&#8217re pondering, assume once more.

What You Want to Know About the Super Bowl Trademark Policies

Don&#8217t ever use the words Tremendous Bowl, Eagles, and/or Patriots in any of your potential promotions ahead of the sport. That&#8217s for the reason that the Nationwide Soccer League has significant limitations on works by using of these terms for promoting and they WILL pursue action in opposition to you if you violate these phrases.

Aaron Holt is a board accredited attorney in labor and work regulation at the company of Cozen O&#8217Connor. He answered a spherical of inquiries from Modest Enterprise Traits this 7 days pertaining to Tremendous Bowl marketing and your compact company.

His a single very simple piece of suggestions is to steer clear of making use of these protected conditions at all expenditures.

&#8220Not devoid of published consent from the NFL,&#8221 Holt says. &#8220The NFL owns at the very least eight trademark registrations made up of the terms Tremendous BOWL. It has even trademarked Super SUNDAY. The NFL gets business sponsors to spend handsomely for formal sponsorship of their goods i.e. tender beverages, trucks, beer, etcetera. In buy to avert confusion with its commercial sponsors, the NFL normally takes ways to avoid any unauthorized use of its trademarked phrases in commercial promoting that could indicate untrue sponsorship or affiliation.&#8221

The NFL reminds viewers prior to every single activity that it&#8217s illegal to boost the video game with out the prepared consent of the league &#8230 and they suggest it.


In point, about 11 several years in the past, the NFL a church that promoted a Tremendous Bowl Watch Bash due to the fact it outlined the name of the recreation in its advertising and marketing.

The copyright protections the NFL has in position lengthen to all components of the match, far too. That incorporates working with the title of the match, images of the Vince Lombardi trophy, the video game logo, workforce logos, staff helmet logos, player names, participant visuals and far more.


Rest confident, the NFL will throw a penalty flag if you violate their phrases.

Holt claims, &#8220Commonly the NFL will situation a stop and desist letter just before the function. For illustration, in 2007, the NFL compelled a church to cancel its view celebration which was marketed as a “Super Bowl Bash.” If you are counterfeiting items, (the laws impose) achievable penalties of up to 10 yrs in jail and $2,000,000 in fines. For copyright violations, up to $150,000 for each infringed do the job if the misconduct was willful and intentional. This form of infringement might also constitute theft, fraud and other felony penalties.&#8221


Obviously, organizations that can&#8217t afford to pay for Tremendous Bowl advertising and marketing continue to operate promotions that are football-themed. That&#8217s why you hear so a lot of references to &#8220The Major Activity&#8221 in its place of the Super Bowl. They&#8217re almost everywhere and you absolutely shouldn&#8217t keep away from endorsing your business about the video game entirely. Just don&#8217t phone it the you-know-what.

Holt supplied up just one other ever more well-liked (and intelligent) appropriate alternate, The Wonderful Owl. It&#8217s an strategy floated on the previous Colbert Report Television set demonstrate on Comedy Central and has been bandied about this week on Reddit, way too.

Reddit user ivy-and-twine spotted this Superb Owl promo at a area Trader Joe&#8217s store:

Super Bowl Trademark Rules: The 1 Big Rule for Super Bowl Advertising -- Don't Ever Call It the Super Bowl!

Social Media

These restrictions increase to social media posts your tiny organization results in ahead of the recreation, far too. Holt states you can talk about the activity in your social posts, but anything that borders on advertising of the match in conjunction with your organization will possible stop up with you hearing from the NFL.

Image by way of Shutterstock

This write-up, “How to Use the Super Bowl to Promote Your Business enterprise &#8211 Not!” was very first released on Little Small business Traits

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