Substack creators are making 6 figures off newsletters. Here's how they built their audiences from scratch.

The platform Substack makes it easy to create newsletters for free and charges a 10% service fee if creators start to make money off their product. Building a sizable audience from scratch can be challenging because newsletters are inherently difficult to discover. Business Insider spoke with a variety of subscription-supported, ad-supported, and free Substack publications Read More …

The 'Big 5' personality traits predict who will be the most successful leaders, based on tendencies like openness, extroversion, and agreeableness

Possessing certain personality traits can make it a lot more likely that you’ll ascend to a leadership position in your company, your government, or your school. A meta-analysis of decades of leadership research examines how the so-called “Big Five” personality traits shape executive success. Of those traits — openness to experience, conscientiousness, extroversion, agreeableness, and Read More …

3 key things to focus on to set your business up for a sale during a recession, according to the founder of a multimillion-dollar company acquired by Thomson Reuters in 2019

Brian Fox is the president and founder of Confirmation, a financial data confirmation company that was acquired for an undisclosed amount by Thomson Reuters last summer. His company overcame two economic downturns since its inception, the Great Recession and the dot-com burst. Fox offers sage advice for entrepreneurs contemplating selling their businesses during these trying Read More …

How to build a lucrative business on the popular clothing resale app Depop, according to young sellers making thousands a month

Depop is a fashion marketplace app with over 21 million users where friends and influencers can engage in community buying, selling, and connecting.  Top sellers share some of their best practices for running a successful account, including consistently organizing and updating your inventory, crafting conversational and accurate item descriptions with engaging photos, and offering incentives. Read More …

16 founder-led companies cashing in on the work-from-home economy

The transition to a remote workforce has several startups capitalizing on a work-from-home boom. On Wall Street, several companies have seen their valuations jump to double or triple what they were worth the week that shelter-in-place orders kicked many employees out of their offices. Business Insider tracked down a list of founder-led companies that are Read More …

8 tactics that have helped creative entrepreneurs scale successfully and build productive teams

While there’s no one way to build a business, successful creative entrepreneurs shared some key lessons they’ve learned that helped their companies flourish. Some of these strategies go back to the basics of management, including building intentional teams, finding candidates with complementary strengths, and delegating tasks. Others are less common, like being vulnerable in how Read More …

12 US cities where entrepreneurs can tap the perfect mix of funding and talent to build the next billion-dollar startups — that aren't NYC or Silicon Valley

Successful entrepreneurship is often the result of collaboration, rather than individual genius.  An entrepreneurial ecosystem is a specific geography with the human and capital resources that help foster new businesses.  Business Insider consulted the Startup Genome Project’s rankings and spoke with experts to find the best ecosystems in the US. Visit Business Insider’s homepage for Read More …

Successful entrepreneurs and professionals share how you can combine your expertise and interest in multiple fields to increase your salary and career potential

Technology has changed what it takes to thrive at work, and it’s no longer enough to be good at just one specific thing. Individuals who combine multiple expertise or skills, known as “polymaths” or “multipotentialites,” tend to be innovative in their way of thinking and can leverage that to increase their earning power and advance Read More …

A freelance web designer who makes over $200,000 a year says the majority of his income comes from referrals. Here are the emails he sends to get businesses to refer him to their customers.

Sam Schnitzler is a successful freelance web designer. He noticed that most of his clients came from referrals from other businesses, so he developed an email that would entice businesses to strategically partner with him. Though he offers a lot of information about his services up front, Schnitzler leaves some air of mystery to get Read More …