- The entrepreneurs behind the company Kitchen Safe won a $100,000 deal on a 2014 episode of “Shark Tank.”
- Their over-the-top pitch, which involved shouting and wild gesticulating, was one of the most memorable in show history.
- Krippendorf said their unconventional approach was a deliberate strategy and it allowed their passion for their product to shine through.
Since ABC’s “Shark Tank” first aired in 2009, we’ve seen hundreds of hopeful entrepreneurs pitch their products to a panel of celebrity investors.
Arguably none of those contestants were as memorable as David Krippendorf and Ryan Tseng, who in 2014 delivered one of the most enthusiastic pitches in “Shark Tank” history.
The duo was convincing enough to lure two investors into a $100,000 deal for 20% of their company Kitchen Safe, which makes time-locking plastic containers. Four years later, their appearance can be a blueprint for anyone preparing for the pitch of their life.
Their high-energy approach was unconventional from the get-go. Krippendorf was particularly amped up, shouting his memorized lines at a high volume and wildly gesticulating with his arms throughout the pitch.
The intensity seemed to catch the Sharks off guard, as Mark Cuban and Lori Greiner could be seen nervously smiling and laughing during the broadcast. You can check out some of the segment here:
However, by the end of the pitch, the investors had four of the five panelists interested in a deal, with Greiner and guest Shark Nick Woodman of GoPro teaming up for the winning offer. (The deal eventually fell through because of a dispute over how the company would raise funds, Krippendorf said.)
“This dude’s passionate, and I dig it,” Woodman said during the broadcast. “This guy’s fantastic,” investor Daymond John said.
Krippendorf told Business Insider that delivering an over-the-top pitch was a deliberate strategy on his and Tseng’s part.
“The Sharks sit through hours of pitches each day for a week. We wanted to wake them up and get their attention,” he told Business Insider. “I think it’s safe to say we were successful.”
Not only did they need to get the Sharks’ attention, they needed to get the producers’ attention, too. Only a fraction of the entrepreneurs called in for the show actually have their appearances make it to air, so Krippendorf and Tseng knew they would have to make theirs count.
“We had seen people practice and they literally froze up, and then they were gone and the show didn’t air,” Krippendorf said. “We had actually seen that happen, so we knew that was a reality that we could have.”
“We did the rehearsal pitch, which I thought was over-the-top, and the producer said that was great. The adrenaline took over during the real pitch and we took it up another level.”
In the years since the show aired, Krippendorf said Kitchen Safe has sold upwards of $2 million in plastic safes and continues to grow.
Krippendorf cites the “Shark Tank” appearance as a turning point for the company, and something that allowed his passion for his product to shine through.
“Entrepreneurs need to bring a high energy every day to grow a company and be willing to put themselves out there,” he said. “We showed that we were willing to risk looking foolish in order to stand out and get the attention required to get a deal on ‘Shark Tank.'”
“It showed that we were passionate, excited, and willing to do whatever is necessary to get it done.”