In today’s modern era of information technology, most websites are struggling to catch the attention of their targeted audience, putting effort into creating high-quality content. While content marketing is indeed an important part of driving more traffic, it is not the only factor that can make your website stand out among others vying for attention. And while there are numerous pay options to drive more traffic, there are an equal number of effective and free approaches.
Let’s Take A Look At These 4 Killer Traffic Generation Tactics.
1. Promote Content Across a Wider Variety of Platforms
Boasting a huge number of community members and an equally great amount of popularity, many social networks are extensively utilized as content distribution platforms to help drive more traffic.
However, you can get a competitive advantage if you share your content on smaller and less well-known platforms, as they have active member communities and very little competition. Quora.com is one of the best question/answer-based websites out there, giving you the opportunity to post links and increase click-through rates.
Tumblr is another platform that can make your traffic generation strategy more effective, boasting a user base that is largely young and “hip.” Perfect for sharing edgy, niche-based content, Tumblr can get more people to visit your website in a relatively short amount of time.
2. Take Advantage of Blogging Communities
http://www.bloggers.com is perhaps the biggest community of bloggers from every niche, giving brands the opportunity to get more traffic in a short time. Once you create an account, you can find people in your particular niche and start voting and commenting on their blogs.
They will almost certainly vote you back, so you can gain a great amount of exposure and possibly a larger base of customers. To get better chances of getting linked to on Bloggers.com, make sure to consistently post content that interests your audience and can catch their attention.
3. Borrow Someone Else’s Audience with Guest Posts
Guest posts are becoming increasingly efficient as a traffic generation tactic, especially if you choose to publish yours on authority websites that have a very wide audience. After all, why build an audience from scratch when you can borrow someone else’s?
High-quality guest posts are a quick, effective way to get your website on the radar of people you want to reach. Most websites will let you include at least one link back to your site, which could land hundreds of visitors with every guest post that you write. It is important to keep in mind that your posts should always be highly relevant to the content that has already been published to the website in question to establish yourself as an industry expert.
4. Give Away Some of Your Best Work for Free
Getting rewarded for your hard work is natural, but this can render your website totally obscure to your audience. If nobody has ever heard of you, then they will never want to pay for your work, despite its great quality. Take advantage of the spreadability of digital media by giving away valuable content and encouraging people to share it. From a chapter of your novel to a free report or eBook, high-resolution images or design templates, there are many types of digital content that you can give away for free in order to get more traffic.
When it comes to driving more traffic to your website, there are countless tactics that could possibly help you get your content in front of a wider audience. Identify those strategies used by competing websites, and stick to those killer traffic generation tactics that can give you an advantage over them. It might take quite some time until you land hundreds or even thousands of readers, but the results will certainly be very satisfactory.