We hunted down the controversial 'Bodega' vending equipment and discovered 1 in the wild – below's what it's like
Twitter people throughout the region howled in rage on Wednesday just after getting wind of Bodega, the startup whose online related pantry containers want to swap your area corner shop.
Quite a few observers criticized the selection of the Bodega identify — which traditionally refers to Mom and Pop benefit shops in huge American towns — and the notion that two previous Google workforce could possibly set the beloved area shops out of organization. In the Rapid Organization profile that ignited the storm, cofounder Paul McDonald laid out his vision for the automatic kiosks, “Inevitably, centralized browsing areas won't be needed, simply because there will be 100,000 Bodegas spread out, with 1 always 100 ft absent from you.”
Other folks had been quick to label the Bodega containers as the newest online folly (See: Juicero), dismissing the kiosks as nothing extra than a glorified vending equipment for the millennial tech established.
With so a great deal hubbub we made a decision we wanted to discover a Bodega in the wild and see what it was like to basically use 1 ourselves. It turns out, finding a Bodega wasn't as easy as we imagined. We sooner or later tracked 1 down. Here’s what we discovered:
Bodega stated 30 areas in the San Francisco Bay Area on its web page, a number of of which are in straightforward walking length of the Company Insider business office in San Francisco’s money district.
I began at the infamous Millenium Tower, a modern day-working day San Francisco landmark because of to the regrettable simple fact that it's sunk 17 inches into the floor and tilted 14 inches to the side.
The sinking 58-story tower is a non-public residence. I couldn’t make it earlier the receptionist, who made it very clear there had been no Bodegas in the building, irrespective of what the Bodega business web page claimed.
Up coming, I walked to JLL True Estate. The industrial authentic estate firm’s business office was on an higher floor of the building and I couldn’t make it earlier the foyer without an appointment. Just after calling JLL I acquired that: 1, they didn't have time for me to appear up. 2, they'd no Bodega in the business office.