This Week in Small Business, Facebook Messenger Marketing Comes of Age
Is Facebook Messenger part of your social media marketing plan?
It should be, especially if the first stat in this week’s from Larry Kim is to be believed. In it, he says that companies using Messenger are seeing an 80% engagement rate. That’s right …. 80%!
Experts Talk Facebook Messenger Marketing
My guest this week on This Week in Small business, John “Colderice”. Lawson definitely believes that number. He’s a Facebook marketing expert and we dug deeper on this article and how Messenger benefits small businesses. Why, to lead off this week’s show.
“Anything that comes across your phone with a notification usually gets engagement. That’s why Facebook Messenger is the a-ha moment in marketing,”. John says.
Be sure to check out the show to see how you should be using Messenger to connect with customers.
We then started talking about Due.com’s recent on lessons from the most recent Amazon Prime Day. We’ve been talking about Amazon a lot lately. We kept this brief but John says a lesson we can all learn from this is simple: “Keep on truckin’,”. John says.
He’s referencing the unprecedented outages that hobbled the Amazon website, especially at the start of Prime Day. If you’ve got a project or a big even in the works and something goes awry, just keep going forward.
John talks about what Amazon did amid the media hysteria. He says, “What they did is that they acknowledged it and kept on with their program.”
We wrapped up this latest This Week in Small Business by going over the most recent data from UpWork revealing the most in-demand freelance skills right now. Watch John try to figure out what’s #1 on the list right now.
Check out the rest of the week in small business news on Small Business Trends by checking out the roundup below.
And be sure to get notified about future episodes of This Week in Small Business by subscribing to the Small Business Trends YouTube channel.
Wow! African American Small Business Ownership Up 400% in a Year, Survey Reveals
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Senate . Passes National Defense Spending Plan with Key Provisions for Small Businesses
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54% Working in the Gig Economy Say It Takes Too Long to Get Paid
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5 Ways to Promote Your Small Business’s Values –. Without Getting Political
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Small Missouri Brewery Offends Hindu Group with Depiction of Lord Ganesha
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Small Business Operations
Zoho Mail Celebrates 10 Years –. 10 Million Business Users
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Want . A Thriving Farm or Food Business? Food Safety Modernization Act rules You MUST Know
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Flock . Offers Some Small Businesses Free Pro Service as Competition with Slack Heats Up
Flock is offering a whole year of Flock Pro for free to teams on HipChat and Stride after they were acquired by Slack. Not only did Slack buy both companies from Atlassian. It's shutting them down. Flock vs Slack There is a battle brewing in the real-time, chat-based communications market as more of today’s workforce choose to work remotely and look for efficient collaborative tools.
Meemim Retires its Free Knowledge Management Platform for Business Users
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7 Accounts . Pieces of Information Small Businesses Should Most Fear Getting Hacked
In 2016, hackers breached half of the 28 million small businesses across the United States. No business is small enough to be immune to the growing threat of cyberattacks and the detrimental effects such breaches can have on operations.
New . Epson Document Scanners Designed for Small Business Receipt and Invoice Management
More businesses are going paperless. Until everyone does, printing and scanning devices will be part of the office. These two document scanners from Epson have been designed so small businesses and home users can easily digitize financial documents to organize and share them. Epson is launching the WorkForce ES-300WR and ES-500WR along with its ScanSmart Accounting Edition software.
HP Engage Creates Suite for Retail and Hospitality Small Businesses
HP recently unveiled the HP Engage portfolio specifically designed for small businesses in the retail and hospitality spaces working in today’s constantly evolving environment. The new suite includes advances in security for modular system platforms and a new mobile point of sale (mPOS) system that includes the ability to transact sales on the fly.
Stripe . Partner Program Allows Small Businesses to Customize Their Digital Payment Systems
The launch of the Stripe Partner Program has been designed to allow users of the platform to create and deploy payment systems along with new revenue stream opportunities. Stripe has been growing at a rapid pace since it was founded in 2011. The growth is fueled by $450 million in VC funding and by widespread adoption around the world.
Zoho . One Overhaul Aims to Help Small Businesses Benefit from AI and Machine Learning
Zoho One recently announced a major overhaul of its flagship applications suite. The big changes include a mobile app, analytics that blend data from apps across the suite, implementation of the Zia conversational AI-powered assistant and a new Search feature that corrals information. The free concierge is available to subscribers.
Samsung Galaxy Tab S4 Offers Small Businesses Portability –. A Price
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New Smartphone from Verizon Offers Small Business Owners 5G Upgrade Potential
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This article, “This Week in Small Business, Facebook Messenger Marketing Comes of Age”. Was first published on Small Business Trends