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Here's why Kylie Jenner's $800 million cosmetics empire could end up suffering the same fate as Martha Stewart's failed media company

Here's why Kylie Jenner's $800 million cosmetics empire could end up suffering the same fate as Martha Stewart's failed media company

Kylie Jenner’s cosmetic company, Kylie Cosmetics, has sold more than $630 million worth of makeup, but Andreessen Horowitz partner Li Jin suggests that Jenner’s company is flawed. According to Jin, Jenner relies too much on her own celebrity appeal to tout her brand. An enduring business is tied to an idea or a larger purpose, not an individual, suggests Jin.  At 20 years old, Kylie Jenner is poised to become the world’s youngest billionaire. Her hugely successful cosmetic company, Kylie Cosmetics, has crossed the $630 million sales […]

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