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A former Ironman triathlete realized the key to a successful startup after 'CEO disease' pushed him off track

A former Ironman triathlete realized the key to a successful startup after 'CEO disease' pushed him off track

Habit offers customers DNA and nutritional testing, tells them about their individual needs, and offers them personalized recipes. CEO Neil Grimmer is the founder and former CEO of baby-food company Plum Organics. Grimmer’s entrepreneurial success has taught him that every company you launch should have a personal meaning. Neil Grimmer was a walking paradox. A former Ironman triathlete, he was the founder and CEO of baby-food company Plum Organics. The startup was born out of Grimmer’s desire to provide his two young daughters with the best nutrition […]

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