Tag Archives: business trends

First Small Business Truth-in-Lending Act Passed in California

First Small Business Truth-in-Lending Act Passed in California

If we told you a new law now requires lenders to tell small business loan applicants the annualized rate they’d pay for financing, you might be surprised that it wasn’t already standard practice. That new law came from a bill known as CA SB 1235 which received overwhelming bipartisan support. Aimed at adding transparency in the small business loan market, the new law will doubtless be followed by lawmakers and small business owners outside California as it is rolled out. In an email interview, LendingClub’s director of […]

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In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing

? Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me? To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed that idea. We looked at Mike Guta’s recent article on the impact of content on purchases. A new survey from Clutch shows that 73% of those asked said content was a driving force […]

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Taylor Schreiner of Adobe: Voice is Already Impacting How We Shop Even If The Final Transaction Isn’t Done With Alexa

Well, after the bomb Amazon dropped yesterday announcing an arsenal of Alexa-enabled devices – from microwaves, cars devices, wall clocks, outlet plugs, subwoofers – it’s easy to see we’re a quickly moving into a voice-first world.  But the reason for all these new voice-enabled devices is because we kind of like talking to them, according to a recent study from Adobe called The State of Voice Assistants. Taylor Schreiner, director of Adobe Digital Insights, shared some of the key finding from the study with me for this […]

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Riding the Craft Beer Trend Successfully

Almost 13 percent of all beer sold in the U.S. meets the Brewers Association’s “craft brewer” definition, according to BrewBound.com. But if you look at these beers’ journey from brewery to your lips, it isn’t always direct. Small Business Trends chatted with Brian Connell, co-owner of HK Hospitality, a group of eight bars in the northeast which specialize in local and imported craft beer. The origin story of HKH began in the late 1990’s and actually isn’t rooted in craft beers, but when Connell and co-owner Tony […]

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Jon Dick of HubSpot: Cutting Email Sent Out by 50% Increased Traffic Back to Our Website

I attended HubSpot’s INBOUND conference last week, where about 24,000 marketers descended on Boston for four days.  It was a far cry from the 200 folks who were at the very first INBOUND a decade ago. While at the conference I had a chance to spend a few minutes with Jon Dick, HubSpot’s VP of Marketing, and pick his brain on a few of the hot topics currently facing marketers today.  Below is an edited transcript of our conversation. To see the full conversation watch the video […]

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Is Your Small Business Using AI Yet? It Should Be

Is Your Small Business Using AI Yet? It Should Be

? It’s been another busy week for small businesses here with plenty of good and exciting news on the economy. But I wanted to take a few minutes to talk about some of the other top stories I found this week on Small Business Trends for the latest This Week in Small Business. In this week’s show, you’ll see that I’m alone for half of it. That’s because I was at the latest Inbound conference . You can check out my in-depth conversation with Jon Dick of […]

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Mike Volpe of Lola.com: The CMO Job is a Good Grooming Ground for CEOs

I’ve known Mike Volpe since the early days of HubSpot, where he was employee number 5, and as CMO helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150 million in revenue, and an IPO leading to a $1.7 billion market cap. But after years of being a CMO, last month he was named CEO of Lola.com — a company focused on making business travel easier for the travel manager and the traveler.  I caught up with Mike at Lola’s headquarters […]

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Expert Shares Instagram Stories How to Tips for Small Business Marketing

Most of Generation Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April. These lopsided numbers sound all too familiar when you listen to enough media industry panels. Mobile and interactive digital have the momentum, while difficult-to-measure buckets (print, cable TV, etc) continue to lose in reach and budgets. But small businesses seeking to use video to reach an ever expanding audience […]

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Dan Miller of Opus Research: We’re Moving Into a Golden Age of Voice

I’ve spent part of the summer catching up with a few folks that I’ve talked with for this series in years past.  And although it’s been less than a year and a half since I last spoke with Opus Research founder Dan Miller, in the fast-moving area of conversational interfaces like chatbots and voice assistants, it feels more like a lifetime. Dan, whose company is gearing up for their Conversational Commerce Conference next month, coined the phrase “conversational commerce” in 2011.  So I wanted to catch up […]

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This Week in Small Business, Are Facebook Video Ads Reaching their Target Audience?

This Week in Small Business, Are Facebook Video Ads Reaching their Target Audience?

? Are Facebook’s video ads really hitting their intended audience? If you’re using video ads on Facebook, are you getting results? Honestly, I was surprised to see the results of a recent survey showing 71% of Facebook users believe the ads they see are relevant. That’s why I had John “Colderice” Lawson join me for this latest edition of This Week in Small Business, the show where I dissect my 3 favorite articles to appear on Small Business Trends this week. Don’t forget to subscribe to the […]

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