Tag Archives: business trends

Keep Your Business in the Black — Check Out Profitability Edition of Small Business Trends Magazine

Were you aware that 84% of all small businesses operate in the red? They’ll never make a profit. Of course, your small business doesn’t have to be one of those small businesses. And the latest edition of Small Business Trends magazine can help. In this issue, we’re tackling the topic of profitability. And we’ve lined up plenty of experts and their advice to help your small business stay in the black and out of the red. In our cover story, our Staff Writer Annie Pilon reaches out […]

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How Josh Wadinski of Plantioxidants Created a Standout Brand in the Crowded Skin Care Industry

From scrubs to moisturizers, balms to skin creams, the beauty space sees countless brands appear and disappear. This should come as no surprise because the industry offers so much choice yet so little true differentiation. Last year, Beauty Editor at Marie Claire magazine Jennifer Goldstein pointed out that skincare companies look to the color cosmetics industry for different trends. But what about trends that are more of a movement? According to BeautyStat.com, individual needs and values now drive purchases and loyalties. Small Business Trends connected with Josh […]

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Webinar Set for May Will Teach Small Businesses to Cope with Greatest Security Threats

Security, whether it is in the physical or digital world, is a big issue for businesses of all sizes.  With data breaches costing companies millions in the digital world, and inventory shrinkage and theft causing similar headaches for stores, an upcoming Brivo/Small Business Trends webinar seeks to educate on the subject. The webinar happens May 16, 2018, at 2  p.m. ET with Anita Campbell, founder and CEO of Small Business Trends, Nicki Saffell, Senior Security Consultant at Brivo, and Sara Polon, owner of Soupergirl, a DC area […]

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Molly Q. Ford of Salesforce: We Do Equality Because It Feels Good, But Also Because There’s a Business Value

Molly Q. Ford of Salesforce: We Do Equality Because It Feels Good, But Also Because There’s a Business Value

I’m just back from this week’s TrailheaDX developer conference put on by Salesforce.  But it’s like no other developer conference I’ve ever been to. That’s because in addition to the expected focus on coding, languages, platforms, integrations, etc, the whole event was infused with equality from a variety of perspectives.  And it wasn’t a bolt-on, side-show or after thought to just say we think equality is good. It was at the heart of the event, as many if not most of the presenters were women developers and […]

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