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5 Ways to Promote Your Small Business’s Values – Without Getting Political

As transparency becomes increasingly important in business, more and more consumers prefer businesses with values that support their own beliefs and causes. How can your business promote its values? Supporting charitable organizations is one way, of course: In a recent study conducted by Euclid, Brand Perception Effect, 85% of consumers say they prefer to patronize business that give to charities. Your business could also take a political stand — although that could be a risky move with the potential to alienate some of your customer base. Attracting […]

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