Tag Archives: app store

Shopify Launches New App Store to Connect Merchants with the Best Apps

Shopify (NYSE: SHOP) has launched a new app store with the goal of making the more than 2,400 apps in the store easier to find. According to Shopify, 85% percent of the merchants who use the company’s platform rely on apps to run their business. And the number of apps the average merchant uses has grown six-fold since 2012. With so many specialized industry and task-specific apps, finding the right one amongst thousands of apps can be time-consuming and more complicated than it has to be. For […]

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How an invite-only meeting at Apple's luxury loft in New York set the stage for one of the world's biggest subscription businesses (AAPL)

How an invite-only meeting at Apple's luxury loft in New York set the stage for one of the world's biggest subscription businesses (AAPL)

Apple’s App Store may be the world’s largest software distribution platform. But there are concerns that the competitiveness of the marketplace may make it difficult to maintain high-quality utility apps. Apple is strongly encouraging developers to transition to a subscription, software-as-a-service model, and held an invitation-only meeting in the spring of 2017 to convince developers to lean in to the new business model. In April 2017, a group of over 30 software developers gathered at a luxury loft in New York City’s trendy Tribeca neighborhood after receiving […]

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How an invite-only meeting at Apple's luxury loft in New York set the stage for one of the world's biggest subscription businesses (AAPL)

How an invite-only meeting at Apple's luxury loft in New York set the stage for one of the world's biggest subscription businesses (AAPL)

Apple’s App Store may be the world’s largest software distribution platform. But there are concerns that the competitiveness of the marketplace may make it difficult to maintain high-quality utility apps. Apple is strongly encouraging developers to transition to a subscription, software-as-a-service model, and held an invitation-only meeting in the spring of 2017 to convince developers to lean in to the new business model. In April 2017, a group of over 30 software developers gathered at a luxury loft in New York City’s trendy Tribeca neighborhood after receiving […]

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Microsoft is giving app developers a way better deal than Apple in hopes of luring them to Windows 10 (MSFT)

Microsoft is giving app developers a way better deal than Apple in hopes of luring them to Windows 10 (MSFT)

Microsoft will soon take only a 5% cut of all revenue from the Microsoft Store, the app store built into Windows 10.  Google and Apple typically take 30% on their own app stores.  Video games aren’t eligible for this new rate. It’s a play to draw developers towards the Microsoft Store, which lags behind Apple and Google in terms of selection and uptake. It’s no secret that the Microsoft Store, the app store built into Windows 10, is lagging behind Apple App Store and Google Play. Which […]

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How to Market Your Mobile App: 5 Tips For More Downloads

How to Market Your Mobile App: 5 Tips For More Downloads

So you’ve finally done it. You have managed to launch your company’s . After investing tons of time, energy and money, you managed to bring your app to market. And then … crickets. You’re getting only a few downloads. It seems nobody is interested in what you’re offering. Apparently, mobile apps are not a “build it and they will come” project. Mobile App Marketing Tips Chances are, the issue is not the app itself, but the fact nobody knows it exists. This is why it’s important to […]

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