10 Tips for Navigating the Bumps Along the Road of Entrepreneurship

10 Tips for Navigating the Bumps Along the Road of Entrepreneurship

When starting a business there are plenty of bumps along the way and things you thought you knew that turn out to be untrue. This week, members of the online small business community share some of the lessons they’ve learned along the road of entrepreneurship. Here are some of the top insights. Don’t Assume You Need to Start a Tech Venture in Silicon Valley Over the last several years, Silicon Valley has become synonymous with tech success stories. But if you think that you absolutely must get […]

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Digital Marketing Conference Comes in May to New York City

Digital Marketing Conference Comes in May to New York City

DigiMarCon East 2018 Digital Marketing Conference in New York City is going to bring experts in the field to help attendees navigate today’s digital ecosystem. Speakers in digital marketing will highlight emerging strategies along with innovative technologies, best practices and valuable insights from proven real-world digital marketing campaigns. Attendees will see how customer loyalty, sales increases, improving lead generation or driving greater consumer engagement can be achieved. The two day event will be held from May 10 to 11, 2018 at the luxurious New York Marriott Marquis […]

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From the Headlines: Businesses Invest Big in AR and VR and Apple Launches Business Chat

From the Headlines: Businesses Invest Big in AR and VR and Apple Launches Business Chat

Augmented and Virtual Reality could be the big news for your small business this year.  The industry has a huge potential, and companies small and large are trying to capitalize on the opportunities. In addition to AR/VR, this week more technology trends grabbed small business headlines. Examples include Apple’s launch of its Business Chat on iMessage, Adobe’s planned shutdown of Business Catalyst and more. This is just one of the many topics covered in this week’s information roundup. You can look at the rest of the small business […]

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What Emerging Technology Is the Biggest Help to Your Small Business?

What Emerging Technology Is the Biggest Help to Your Small Business?

There are a lot of emerging technologies on the market today. And they all seem to have business applications. Unlike in the past, these technologies are available almost right away to small businesses, too. Of course, just because they’re available and accessible, doesn’t necessarily mean they’re beneficial to your small business. Here are some of the top emerging small business technologies and how they benefit companies like yours. Voice Search: Asking thin air a question and getting a response. Can you believe we’re in a time when […]

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Spring Cleaning Your Sales Process? Here are 4 Tips to Consider

Spring Cleaning Your Sales Process? Here are 4 Tips to Consider

Spring is here, and many people use this time as an occasion for cleaning out their homes, garages, cars and otherwise doing a deep clean to de-clutter, re-energize and recover from the doldrums of winter. But what if you could use this time of year as an opportunity to de-clutter your sales process, too? Spring Cleaning is not just for your basement and garage; it’s also a chance to re-evaluate what’s working and what needs to improve with the sales performance of your business. Sales Process Tips […]

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Apple Launches Business Chat on iMessage with New OS Release

Apple Launches Business Chat on iMessage with New OS Release

Last year Apple (NASDAQ: AAPL) announced its plans to make Business Chat available at the Worldwide Developers Conference (WWDC), and the company  for users in the US and Canada. Business Chat on iMessage Just like Facebook users are able to chat directly with businesses on Messenger, iMessage users will now be able to do something similar. For participating businesses, this type of engagement has resulted in being able to respond to the needs of their customers with direct access. In 2017 alone, connected with small businesses on […]

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$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready?

$17.8 Billion in Business Investment Expected in AR and VR This Year, Is Your Business Ready?

Augmented reality has been around for a few years. But small businesses have only recently started to realize its potential as a marketing tool. Technology startup company Lampix has created an to summarize all the ways in which augmented reality can be a game-changer for small businesses. Flexibility of Augmented Reality Creates New Opportunities Using different components such as sensors, computer and projectors, augmented reality . Here’s how it works. Input devices such as cameras are used to scan, collect data and process a digital model. Afterwards, […]

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These 7 Tips will Change the Way You Approach Hiring

These 7 Tips will Change the Way You Approach Hiring

Hiring staff can be a resource-draining process for any business, but it can be especially difficult for small businesses with limited means. For a small business, each new staff member can impact the company much more than a new staff member at a larger company with 200 or more employees can. But the costs associated with hiring can be just as high as the stakes, so it’s important for small business owners to have the right hiring approach to avoid having to repeat the process several times. […]

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Business Lesson: Hard Work and Talent Have More In Common Than You Think (Infographic)

Business Lesson: Hard Work and Talent Have More In Common Than You Think (Infographic)

If you are in the process of hiring someone, which is more important to you, natural talent or hard work? A new infographic from Davitt Corporate Partners looks at the science and justification for hiring one over the other. It also defines what talent is and recommends encouraging both traits. The infographic is titled, “Natural Talent Vs. Hard Work: Which Wins?” and it asks a question many business owners must ask themselves when vetting a new potential employee. The document starts by stating the bias people seem to […]

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80% Lose Trust in Local Businesses if Online Information is Incorrect

80% Lose Trust in Local Businesses if Online Information is Incorrect

A recent report says of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five customers? and customer experience. If the citations of your business’s name, address, and phone number are wrong, you will have negative results in the digital world with search engines, and in the real-world, your customers will see little reason to trust you. For small businesses that can […]

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