Harvard Business Review Reports 10% Circulation Growth, Achieving Highest Paid Circulation in Publication’s 95-Year History | Business Wire
BOSTON–(BUSINESS WIRE)–Harvard Business Review posted record-breaking circulation growth
in the first half of 2017, according to a recently released report from
the Alliance for Audited Media (AAM).
In the past six months, HBR’s overall paid circulation increased from
276,428 to 304,680 –. A 10.2% gain. (As filed with AAM. Subject to
audit.) This achievement reflects all-time high renewal rates, strong
production of new subscriptions through digital marketing efforts.
strong performance of HBR’s January-February and March-April issues on
2017 has been a transformative year for HBR. In January, it introduced a
bold new magazine design that delivers a more premium reading
experience. As part of the redesign, HBR changed its frequency from 10
to six issues a year while expanding its array of digital,
subscriber-only content. It also introduced The Big Idea, a new
interactive approach to launching longform features with authors. Other
efforts include HBR Bot, a Slack bot that delivers workplace advice.
regular shows on Facebook Live. HBR’s Management Tip on Alexa. HBR
Ascend, a mobile-first digital product for young professionals in India.
“The Harvard Business Review brand has never been stronger,” said Josh
Macht, Executive Vice President, Product Innovation. HBR Group
Publisher. “Our new products – from the redesigned magazine to the Big
Idea – are delivering increasing value to an audience that's expanded
enormously in just the past few years. Our most loyal fans are clearly
pleased with the changes. We’re bringing many new readers into the
mix as well.”
“Our goal is to publish ideas that improve how companies operate and how
people manage their careers,”. Said Adi Ignatius, Harvard Business Review
Editor in Chief. “Every day, we push ourselves to find ever greater ways
to expand our impact, to make sure these ideas have the greatest
possible reach and influence.”
Along with its 300,000+ paid circulation, HBR receives an average of 6.5
million unique visitors each month to HBR.org and has more than 11
million social media followers.
Since last year, advertising has increased 5%, with double-digit growth
in webinars, analytic services, mobile, sponsored content. Podcasts.
About Harvard Business Review
Harvard Business Review is the leading destination for smart
management thinking. Through its flagship magazine, 12 international
licensed editions, books from Harvard Business Review Press. Digital
content and tools published on HBR.org, Harvard
Business Review provides professionals around the world with
rigorous insights and best practices to lead themselves and their
organizations more effectively and to make a positive impact.