Harvard Business Review Reports 10% Circulation Growth, Achieving Highest Paid Circulation in Publication’s 95-Year History | Business Wire

BOSTON–(BUSINESS WIRE)–Harvard Business Review posted record-breaking circulation growth

in the first half of 2017, according to a recently released report from

the Alliance for Audited Media (AAM).

In the past six months, HBR’s overall paid circulation increased from

276,428 to 304,680 – a 10.2% gain. (As filed with AAM. Subject to

audit.) This achievement reflects all-time high renewal rates, strong

production of new subscriptions through digital marketing efforts, and

strong performance of HBR’s January-February and March-April issues on

the newsstand.

2017 has been a transformative year for HBR. In January, it introduced a

bold new magazine design that delivers a more premium reading

experience. As part of the redesign, HBR changed its frequency from 10

to six issues a year while expanding its array of digital,

subscriber-only content. It also introduced The Big Idea, a new

interactive approach to launching longform features with authors. Other

efforts include HBR Bot, a Slack bot that delivers workplace advice;

regular shows on Facebook Live; HBR’s Management Tip on Alexa; and HBR

Ascend, a mobile-first digital product for young professionals in India.

“The Harvard Business Review brand has never been stronger,” said Josh

Macht, Executive Vice President, Product Innovation, and HBR Group

Publisher. “Our new products – from the redesigned magazine to the Big

Idea – are delivering increasing value to an audience that has expanded

enormously in just the past few years. Our most loyal fans are clearly

pleased with the changes, and we’re bringing many new readers into the

mix as well.”

“Our goal is to publish ideas that improve how companies operate and how

people manage their careers,” said Adi Ignatius, Harvard Business Review

Editor in Chief. “Every day, we push ourselves to find ever greater ways

to expand our impact, to make sure these ideas have the greatest

possible reach and influence.”

Along with its 300,000+ paid circulation, HBR receives an average of 6.5

million unique visitors each month to HBR.org and has more than 11

million social media followers.

Since last year, advertising has increased 5%, with double-digit growth

in webinars, analytic services, mobile, sponsored content, and podcasts.

About Harvard Business Review

Harvard Business Review is the leading destination for smart

management thinking. Through its flagship magazine, 12 international

licensed editions, books from Harvard Business Review Press, and digital

content and tools published on HBR.orgHarvard

Business Review provides professionals around the world with

rigorous insights and best practices to lead themselves and their

organizations more effectively and to make a positive impact.


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