Bureau One Review – Is it Possible to Make $ 15,000 a Month Mailing Two Letters?
Bureau One is a company in Las Vegas, Nevada claimed by many to be a scam. If you've received a one-page, two-sided letter describing the opportunity which is headlined with the following, $ 15,000 A MONTH !! … just mail the two letters we give you, your name !!!, then you know that this may or may not be a scam. Here are three objective points that need to be considered regarding this home based business opportunity.
Point # 1: Bureau One has chosen to market this opportunity through direct marketing. They create their one-page, two-sided sales letter with what seems to be a simple template that can be generated in a program like Microsoft Word. Burea One is then likely purchasing home based business opportunity leads from list brokers, who's sole business is gathering information on home based business opportunity seekers (names, addresses, email addresses) and selling these databases of names and information to companies like Burea One. These techniques are solid marketing techniques but lists can be expensive and don't guarantee results.
Point # 2: Bureau One's sales letter uses a lot of action words. Words and phrases like 'decide', 'take action right now' are well placed and the sales letter tells a story of what is possible if you believe what they are telling you. These are well thought out marketing techniques built into the copy / wording of the letter.
Point # 3: Bureau One personalizes the sales letter by addressing the addressee by name through-out the copy. Again, this is a good marketing technique as we all like to be called by our name, it personalizes the sales pitch. Bureau One has made affective use of a word processing and data base software program to do this.
All three points above, show the effective use of some simple marketing strategies. Is Bureau One, Las Vegas, Nevada a scam? Well, I've heard many successful people referred to as scam artists. A scam is a scam from one side's perspective. I am not endorsing or claiming Bureau One to be a scam. Any business can be successful if marketed properly and yes, unfortunately even illegitimate, illegal scams.
The next thing you should do is continue your due diligence on Bureau One, but realize that any business opportunity you pursue should be legal, ethical and you should know how to market it well and maybe even incorporate some of the methods outlined in the points above that Bureau One has used.
Also think of McDonald's when you think about marketing. They sell a lot of hamburgers, french fries, soda and ice cream. They don't have 'the best product in town' but the certainly sell the most in most areas they are in. All because of marketing!